Sam

We designed Sam as the reflection of refined taste. We chose different references from different stories for its form and material. The massive wooden arms of Sam resemble the walking stick of an aristocrat. We wanted user to feel the warmth of the wood and the perfection of craftsmanship. The details of the arms are a nostalgic touch to a modern look. The modern approach we developed while designing Sam shows itself in the authentic back panels and capacity to place units side by side or back to back. The look of Sam reminds us of 1950s, but its functional details and clear lines belong to the modern world. It creates a balance between the past and the present and delivers a very different atmosphere to the waiting areas. Sam is a sophisticated product with dominant spirit in the design.